Manufacture, assembly, and distribution of commercial vehicles, pickups, SUVs, buses, trucks, and genuine aftersales parts, serving corporate, government, and individual customers across East Africa.
Isuzu East Africa required more than isolated digital assets the brand needed a connected ecosystem that could support customers across the entire journey: from financing and vehicle research to purchase, aftersales, and long-term loyalty.
Key challenges included:
Fragmented customer touchpoints across sales, aftersales, and financing
Limited digital infrastructure for lead generation and commerce
Aftersales operations heavily dependent on offline processes
Sales teams lacking modern, high-impact tools to support decision-making
No digital community to educate and retain customers post-purchase
Simplify access to vehicle financing and ownership
Build high-performing digital platforms that generate qualified leads
Digitize aftersales operations to unlock new revenue channels
Equip sales teams with premium, effective sales tools
Establish a long-term digital communication and community ecosystem
BBR partnered with Isuzu East Africa as an integrated digital, brand, and experience partner, delivering strategy, design, technology, and content solutions across the full customer lifecycle.
Building engagement workflows, publishing calendars, and reporting systems
We created TuCooperate, a culturally resonant partnership identity between Isuzu East Africa and Co-operative Bank that transformed vehicle financing from a transactional offer into a trusted, people-centered proposition.
This unified identity clarified access, built trust, and anchored all partnership communications.
We designed and developed a conversion-driven Isuzu website, engineered to guide customers from research to inquiry. The platform combined UX strategy, SEO-rich content, tailored conversion funnels, and analytics to deliver consistent, qualified vehicle leads.
In parallel, we developed premium vehicle brochures that elevate brand perception and support confident decision-making at the point of sale.
To modernize aftersales, we built a fully integrated e-commerce platform that allows customers to discover, trust, and purchase genuine Isuzu parts online transforming aftersales into an always-on digital revenue channel.
We launched Isuzu Aftersales’ digital presence from the ground up across Instagram, TikTok, and Facebook, creating structured content pillars focused on education, service, safety, and brand trust.
This established a sustained digital communication system that drives engagement and loyalty beyond the sale.
The ISUZU website has delivered significant impact, driving lead generation, organic growth, digital innovation, and strong community engagement across the network
3,000+ verified, sales-ready leads generated through the website
3,000+ organic monthly visitors achieved without paid media
A nationally adopted partnership identity anchoring financing communications
A fully digitized aftersales commerce experience improving access and efficiency
Premium sales tools used across dealerships nationwide
A thriving aftersales digital community with strong engagement and growing trust
We are a creative technology studio that partners with organizations and brands to design, build, ship and grow digital platforms and experiences.
Big Bold Red Advertising Agency
4th Floor, Indigo Co-work Space
Nairobi, Kenya
+254 722 58 22 06
©2026 – Big Bold Red Advertising Agency. All rights reserved.
