Creative

Alpha Commercial Bank - Building Confidence at First Encounter

Retail, corporate, and transactional banking services serving individuals, businesses, and institutions in South Sudan.

Client

Alpha Commercial Bank

Industry

Banking & Financial Services

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Key Product / Service

International money transfers, cross-border payments, foreign exchange services, retail digital payments, mobile wallet integrations (including M-Pesa), and cash & voucher assistance programs for NGOs and enterprises operating in remote locations. Flex Money Transfer is regulated by the Central Bank of Kenya.

The challenge

Operating in emerging and high-sensitivity markets, Alpha Commercial Bank needed its brand and communication materials to do more than inform them they needed to reassure.

While the bank had a strong operational footprint and growing regional presence, its marketing and corporate collateral lacked consistency, modernity, and narrative strength. In environments where trust, stability, and clarity are essential, the bank required creative assets that could confidently communicate credibility to customers, partners, regulators, and stakeholders.

The risk was not awareness. It was confidence at first interaction.

The objective

To strengthen Alpha Commercial Bank’s brand presence through creative work that:

01

Communicates stability, trust, and professionalism

02

Aligns messaging across markets and stakeholder touchpoints

03

Presents the bank as modern, reliable, and growth-oriented

04

Supports customer engagement, partnerships, and institutional credibility

Our Role

Big Bold Red partnered with Alpha Commercial Bank to elevate its brand and communication ecosystem.

Our role included:

Designing a refined company profile to clearly articulate the bank’s mission, services, and market presenceDeveloping proposals and editorial materials for stakeholder and partner engagementCreating brand books to establish visual and messaging consistencyProducing calendars and annual reports as part of the bank’s corporate communication suiteEnsuring all assets reflected clarity, restraint, and financial credibility

The Solution

To strengthen Alpha Commercial Bank’s brand presence through creative work that:

Structured Storytelling

We translated Alpha Commercial Bank’s offerings into clear, accessible narratives that balance professionalism with approachability.

Consistent Brand Expression

Visual systems and editorial guidelines were applied across all materials to ensure the brand felt unified across regions and channels.

Stakeholder-Ready Assets

Each deliverable was designed for real use in boardrooms, customer engagements, and institutional communication where clarity and trust matter most.

Impact

To strengthen Alpha Commercial Bank’s brand presence through creative work that:

Improved brand consistency across markets

Stronger stakeholder confidence and engagement

Clearer articulation of services and value proposition

Scalable creative assets supporting ongoing growth and communication

The Result

Alpha Commercial Bank emerged with a brand presence that reflects stability, intent, and readiness across every touchpoint where trust matters.

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We are a creative technology studio that partners with organizations and brands to design, build, ship and grow digital platforms and experiences.

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Big Bold Red Advertising Agency

4th Floor, Indigo Co-work Space

Nairobi, Kenya

+254 722 58 22 06

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