CENTUM
Centum had the numbers, but we gave them the narrative! Turning dense reports into visual gold, dull newsletters into must-reads.

OUR ROLE : CREATIVE DESIGN-COLLATERAL,FINANCE STATEMENTS,NEWSLETTER

INDUSTRY : FINANCE AND BANKING

YEAR : 2024

ABOUT

Centum Investment Company Plc, is an investment architect sculpting tomorrow’s enterprises with today’s visionary capital. At Centum, every investment is a brushstroke painting a future rich with opportunity and growth, carefully crafting a blueprint for Africa’s economic renaissance.

PROBLEM STATEMENT

Centum had the strategy, the numbers, and the ambition to lead the investment space, but their communication wasn’t reflecting their strength. Financial reports were dense and difficult to digest, newsletters failed to capture attention, and inconsistent branding made it hard for stakeholders to connect with their message. Important insights were getting lost, and engagement was slipping.

SOLUTION

BBR stepped in to transform the way Centum communicated. We took their complex financial reports and turned them into sleek, visually compelling documents that told a story. Infographics, clear layouts, and modern typography made even the most intricate data accessible to both seasoned investors and newcomers alike. No more wading through blocks of text, just crisp, easy-to-understand insights that made Centum’s financial performance transparent and engaging.

But we didn’t stop there. Their newsletters needed a refresh, so we reimagined them with a mobile-first approach, eye-catching visuals, and a tone that felt both professional and engaging. Instead of being overlooked in crowded inboxes, Centum’s newsletters became a valuable touchpoint for stakeholders, driving higher open rates and deeper engagement.

Beyond reports and newsletters, we refined their entire collateral suite, giving Centum a cohesive, polished look that aligned with their brand’s authority and expertise. Every document, presentation, and report now carried the same level of professionalism, ensuring consistency across all touchpoints.

LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE

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