Citizen Digital

THE CHALLENGE

Citizen TV had long dominated Kenya’s broadcast media, but consumer preferences were rapidly shifting toward on-demand, mobile-first, and always-on digital experiences.

To future-proof its brand and remain the leader in a competitive media landscape, Royal Media Services needed to:

Build a unified digital platform aligned with evolving audience needs.

Retain the trust and reputation built through Citizen TV.

Deliver credible and timely breaking news across multiple platforms.

Integrate citizen journalism while maintaining editorial integrity.

Launch a robust mobile experience optimized for Kenya’s mobile-first market.

THE OBJECTIVE

To deliver a powerful, scalable, and future-ready digital media platform that:

Consolidates flagship RMS TV and radio channels with digital-only formats under one seamless interface.

Becomes the most trusted and widely used digital news brand in Kenya and beyond.

Supports livestreaming, short-form content, podcasts, feature stories, and user-generated reporting.

Enables rapid, real-time publishing of breaking news with multimedia support.

Unlocks new monetization pathways through ads, data, and partnerships.

OUR ROLE

Big Bold Red partnered with Royal Media Services to lead the transformation of Citizen Digital into a best-in-class platform. Our work included:

Platform Engineering & DevOps

Full-stack development across web, Android, iOS, and TV; CDN integration; high-availability architecture.

UX/UI & Design Systems

Clean, accessible designs emphasizing readability, personalization, and speed.

App & Mobile Optimization

Lightweight builds for low-bandwidth environments with offline caching and push notifications.

UX/UI & Design Systems

Clean, accessible designs emphasizing readability, personalization, and speed.

Audience Intelligence & Analytics

Google Analytics, Firebase, and in-app behavioral tracking.

THE SOLUTION

To deliver a powerful, scalable, and future-ready digital media platform that:

Live Streaming Integration

Real-time broadcasts of flagship RMS TV and radio channels with low-latency adaptive streaming

Wananchi Reporting

A crowdsourced reporting module allowing ordinary Kenyans to submit tips and reports via SMS, WhatsApp, or in-app, enriching local coverage

Award-Winning Mobile App

Personalized content feeds, trending stories, video highlights, and news alerts tailored for mobile consumption

RECOGNITIONS AND AWARDS

Citizen Digital has been consistently recognized for its innovation, impact, and journalism excellence. These accolades have positioned Citizen Digital as the most decorated digital news platform in Kenya ,and a benchmark for media innovation in Africa.

Citizen Digital

Client

ROYAL MEDIA SERVICES

Services

Platform Engineering & DevOps

UX/UI & Design Systems

App & Mobile Optimization

UX/UI & Design Systems

Audience Intelligence & Analytics

Live Streaming Integration

Wananchi Reporting

Award-Winning Mobile App

Mobile App Awards

Winner - Best News & Info App

Mobile App Awards

Winner - Overall Best Mobile App

Mobile App Awards

Winner - Best Digital Rebrand

Mobile App Awards

Winner - Mobile/Web App Excellence

Mobile App Awards

Winner - Innovation Grant

Mobile App Awards

Winner - Innovation in Youth Engagement

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