Building engagement workflows, publishing calendars, and reporting systems
Citizen Digital - A multi-platform digital news hub offering breaking news, live TV and radio, citizen reporting, and on-demand video content across web and mobile platforms.
Citizen TV had long dominated Kenya’s broadcast media, but consumer preferences were rapidly shifting toward on-demand, mobile-first, and always-on digital experiences.
To future-proof its brand and remain the leader in a competitive media landscape, Royal Media Services needed to:
Build a unified digital platform aligned with evolving audience needs.
Retain the trust and reputation built through Citizen TV.
Deliver credible and timely breaking news across multiple platforms.
Integrate citizen journalism while maintaining editorial integrity.
Launch a robust mobile experience optimized for Kenya’s mobile-first market.
To deliver a powerful, scalable, and future-ready digital media platform that:
Consolidates flagship RMS TV and radio channels with digital-only formats under one seamless interface.
Becomes the most trusted and widely used digital news brand in Kenya and beyond.
Supports livestreaming, short-form content, podcasts, feature stories, and user-generated reporting.
Enables rapid, real-time publishing of breaking news with multimedia support.
Unlocks new monetization pathways through ads, data, and partnerships.
Big Bold Red partnered with Royal Media Services to lead the transformation of Citizen Digital into a best-in-class platform. Our work included:
Building engagement workflows, publishing calendars, and reporting systems
Real-time broadcasts of flagship RMS TV and radio channels with low-latency adaptive streaming.
A crowdsourced reporting module allowing ordinary Kenyans to submit tips and reports via SMS, WhatsApp, or in-app, enriching local coverage.
Personalized content feeds, trending stories, video highlights, and news alerts tailored for mobile consumption.
Citizen Digital has been consistently recognized for its innovation, impact, and journalism excellence:
Winner
Winner
Winner
Runner-Up
Awarded for Wananchi Reporting
Recognized for Citizen Digital App
Citizen Digital quickly cemented itself as Kenya’s leading digital news platform by delivering real-time journalism to millions nationwide:
Citizen Digital became the most visited news platform in Kenya, with millions of monthly active users
Its mobile app ranked among the top in news and media across app stores, with high engagement and retention
The platform enabled near-instant publishing of breaking news, with push notifications boosting daily active usage
Wananchi Reporting empowered citizen journalism at scale, increasing local coverage and community trust
Recognized through multiple awards for platform design, innovation, storytelling, and journalism excellence
We are a creative technology studio that partners with organizations and brands to design, build, ship and grow digital platforms and experiences.
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