Eveready is a leading brand in Kenya and East Africa, renowned for its reliability, durability, and performance in the battery and energy sector. For decades, the company has powered homes and supported businesses with its trusted products, establishing a legacy of excellence. As the industry shifted toward sustainability and digital innovation, Eveready recognized the need to modernize its brand to connect with a new generation of tech-savvy, eco-conscious consumers. Today, Eveready continues to evolve, embracing sustainability and innovation while maintaining its commitment to quality and trust.

Eveready has been a household name in Kenya and East Africa for decades, synonymous with reliability, durability, and performance in the battery and energy sector. From powering homes to supporting businesses, the brand built a legacy of trust. However, despite its strong heritage, Eveready faced a growing challenge,its identity was failing to connect with younger, tech-savvy consumers and keep up with the industry’s shift toward sustainability. The brand’s visual identity felt outdated, lacking cohesion, and its digital presence was underdeveloped, making it harder to compete in a rapidly evolving market.

Recognizing the need for transformation, Eveready partnered with BBR to breathe new life into its brand. The evolution began with a refined logo modernized to retain its essence of trust while embracing a sleek, future-ready aesthetic. A refreshed color palette injected energy and sustainability into the brand’s look, while a clean, legible typeface reinforced clarity and accessibility. But beyond the visuals, Eveready needed a compelling story, one that resonated with today’s eco-conscious consumers. BBR helped craft a sustainability narrative that positioned Eveready as an innovative, responsible brand ready to power the future.