International money transfers, cross-border payments, foreign exchange services, retail digital payments, mobile wallet integrations (including M-Pesa), and cash & voucher assistance programs for NGOs and enterprises operating in remote locations. Flex Money Transfer is regulated by the Central Bank of Kenya.

Flex Money Transfer operates in a category where trust is the product. As a regulated fintech serving individuals, businesses, NGOs, and enterprises across borders, the brand needed to inspire confidence across highly diverse audiences from everyday remittance users to institutional partners and development organizations.

While Flex had strong operational capability and regulatory standing, its creative and communication assets needed to better reflect its scale, credibility, and ambition. The challenge was to translate complex financial services into a clear, confident brand story that could travel across markets, stakeholders, and use cases.

To strengthen Flex Money Transfer’s market position through creative work that:

To strengthen Alpha Commercial Bank’s brand presence through creative work that:

A focused brand and communications approach positioned Flex Money as a trusted, scalable financial partner building credibility across regulated markets while clearly expressing its value to diverse stakeholders.