Digital Marketer

Driven digital marketer.

As a Digital Marketing Associate at Big Bold Red Agency, Paul is at the forefront of executing and optimizing digital marketing campaigns across social media, email, and search channels. He thrives in the fast-paced digital landscape, constantly adapting to new trends and uncovering insights through data analytics to drive impactful campaigns. His passion for digital marketing, data-driven strategies, and creativity made BBR the perfect fit. He enjoys working closely with the team to create engaging content and improve campaign performance. A fun fact about Paul- he is an ultrawalker, with a personal best of 76km in 12 hours! His guiding philosophy has evolved over time. From "Believe again. Begin again. Become again," to "Get busy livin', or get busy dyin’" (from Shawshank Redemption), and now—"Impact! Impact! Impact!" If he had to describe BBR in one word, it would be Agile. What sets BBR apart in the industry? Paul believes it’s team camaraderie and agility When it comes to digital marketing tools, Canva is his go-to for designing content calendars and visual assets. He stays updated with the latest trends through peer reviews, social media, and insights from friends. While he’s still wrapping up the month’s campaigns, he looks forward to sharing impactful results soon. His go-to success metrics for measuring digital campaign performance are reach, leads, and engagement rates. And finally, one digital marketing myth he wishes more people knew the truth about? There is no single objective ad campaign formula guaranteed to achieve goals.