SAFARICOM
Safaricom isn’t just a network ;it is the heartbeat of Kenya’s digital pulse, making life easier through their never- ending advancements and innovations.

OUR ROLE : PRODUCT DEVELOPMENT,PRODUCT DESIGN,SERVICE DESIGN,INTERGRATION

INDUSTRY : TELECOMMUNICATIONS

YEAR : 2024

ABOUT

Safaricom Baze is Kenya’s ultimate digital entertainment platform, bringing music, movies, podcasts, and events together in one seamless experience. Designed for convenience, it eliminates the need for multiple apps, offering an intuitive and engaging interface. With smooth integration and user-friendly navigation, Baze ensures effortless access to diverse entertainment. Committed to innovation, we continue to redefine how Kenyans stream, discover, and engage with digital content.

PROBLEM STATEMENT

Months ago, the digital entertainment landscape in Kenya had a problem. Music lovers, movie buffs, podcast enthusiasts, and event-goers all faced the same frustrating experience juggling multiple apps to enjoy their favorite content. The process was clunky, the experience fragmented, and users longed for a single platform that could house all their entertainment needs in one place.

Enter Safaricom Baze ,a vision to redefine how Kenyans experience digital entertainment but a vision alone wasn’t enough. It needed a team capable of turning an idea into a seamless, intuitive, and engaging platform.

That’s where BBR came in.

SOLUTION

We took on the challenge, starting from scratch designing wireframes, mapping out user journeys, and building an app that wasn’t just functional but enjoyable. Our UI/UX team meticulously crafted an interface that was intuitive and easy to navigate. Our developers ensured smooth integration of music, movies, podcasts, and events into one robust ecosystem. From ideation to deployment, we worked relentlessly, ensuring Safaricom Baze was more than just another app it became the ultimate entertainment hub for Kenya.

Today, Safaricom Baze is live, redefining digital entertainment by offering users a one-stop platform where they can stream, discover, and engage all with a seamless experience. And for us at BBR, this is more than just a project; it’s a testament to our ability to take bold ideas and transform them into impactful digital solutions.

LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE

We embrace agility by adapting swiftly to market shifts, seizing opportunities, and staying ahead of industry changes to drive innovation and success.

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contact us

Big Bold Red Advertising Agency

4th Floor, Indigo Co-work Space

Nairobi, Kenya

+254 722 58 22 06

Services

Creative Design

Brand Strategy

Media Buying

Digital Marketing

Product Design

Product Development

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