STRATHMORE UNIVERSITY
Strathmore’s Moving Legacy: Transforming School Buses into Mobile Ambassadors

OUR ROLE :PRODUCTDESIGN-BRANDING FOR THE SCHOOL BUSES

INDUSTRY :ENGINEERING

YEAR : 2024

ABOUT

Strathmore University’s buses were reimagined as moving ambassadors of the institution’s values, embodying excellence, leadership, and innovation. Wrapped in Strathmore’s signature colors and adorned with its emblematic logo, the buses now reflect the institution’s prestigious reputation. Inspiring messages were strategically placed, showcasing the school’s commitment to nurturing bright minds and fostering a strong sense of community. These redesigned buses are now a prominent, visible representation of Strathmore’s legacy and forward-thinking spirit, making a bold statement on the streets of Nairobi.

PROBLEM STATEMENT

Strathmore University has long been a symbol of academic excellence, leadership, and innovation in Kenya. Its reputation for nurturing bright minds and fostering a strong sense of community is unmatched. But there was a missed opportunity, an untapped space where its brand could shine.

Despite being a prestigious institution, Strathmore’s school buses blended into the streets of Nairobi, unnoticed and unremarkable. They were merely functional, transporting students from one place to another without reflecting the excellence they carried inside. In a city filled with vibrant advertisements and bold branding, the buses failed to tell the powerful story of Strathmore.

SOLUTION

Rather than simply designing a website, BBR reimagined how Mental Health Planet could connect with its audience. They created an interactive and user-friendly platform one that didn’t just inform but engaged, supported, and empowered. The website became more than just a hub of information; it was a space where people could take control of their mental well-being.

The new platform introduced tools that made a real difference: self-assessment quizzes that helped users understand their mental health, a thriving community forum where people could find support and share experiences, and carefully curated educational campaigns designed to break the stigma surrounding mental health. Every detail was intentional, from the intuitive design that made navigation effortless to the messaging that reassured visitors they were in a safe space.

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