Co-operative Bank and Isuzu East Africa were preparing to roll out a joint financing program aimed at making vehicle ownership more accessible to Kenyans.
Although the partnership held immense value, it lacked a central identity that consumers could recognize, trust, and emotionally connect with.
Without a unified brand expression, the initiative risked being seen as a transactional arrangement rather than a customer-centered collaboration.
Co-operative Bank and Isuzu East Africa were preparing to roll out a joint financing program aimed at making vehicle ownership more accessible to Kenyans.
Although the partnership held immense value, it lacked a central identity that consumers could recognize, trust, and emotionally connect with.
Without a unified brand expression, the initiative risked being seen as a transactional arrangement rather than a customer-centered collaboration.
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