Royal Media Services sought to pioneer a digital-first content experience for Kenyan audiences. While RMS held an unmatched leadership position in broadcast, the ambition was to translate this dominance into the digital domain  by launching a platform that celebrated Kenyan stories, local talent, and Swahili-first content.

The vision required building a digital entertainment service that:

To develop a uniquely Kenyan streaming platform that:

Big Bold Red partnered with Royal Media Services to shape the Viusasa brand and platform across strategy, design, and execution. Our contributions spanned:

Viusasa’s innovation and impact have been widely recognized across the digital and media industry: