Building engagement workflows, publishing calendars, and reporting systems
Viusasa – a subscription-based streaming service offering Kenyan TV shows, movies, music, news, live TV, and original digital content across mobile and web platforms.
Royal Media Services sought to pioneer a digital-first content experience for Kenyan audiences. While RMS held an unmatched leadership position in broadcast, the ambition was to translate this dominance into the digital domain — by launching a platform that celebrated Kenyan stories, local talent, and Swahili-first content.
The vision required building a digital entertainment service that:
Delivered seamless streaming of locally relevant TV shows, music, and news
Supported vernacular content and hyper-local formats
Monetized effectively via micro-subscriptions and M-PESA integration
Extended RMS’s editorial and production strengths into a digital-first world
Offered content discovery in a mobile-first, data-conscious environment
Refreshed the brand to resonate with Kenya’s youthful, digital-savvy audience
To develop a uniquely Kenyan streaming platform that:
Delivers premium local content across video and audio formats
Enables direct monetization through airtime and M-PESA
Translates Royal Media’s trusted brand into the digital future
Competes credibly with international OTT players while remaining authentically Kenyan
Embeds a refreshed brand identity that speaks to a modern, diverse audience
Big Bold Red partnered with Royal Media Services to shape the Viusasa brand and platform across strategy, design, and execution. Our contributions spanned:
Building engagement workflows, publishing calendars, and reporting systems
Real-time broadcasts of flagship RMS TV and radio channels with low-latency adaptive streaming.
A crowdsourced reporting module allowing ordinary Kenyans to submit tips and reports via SMS, WhatsApp, or in-app, enriching local coverage.
Personalized content feeds, trending stories, video highlights, and news alerts tailored for mobile consumption.
Personalized content feeds, trending stories, video highlights, and news alerts tailored for mobile consumption.
Personalized content feeds, trending stories, video highlights, and news alerts tailored for mobile consumption.
Personalized content feeds, trending stories, video highlights, and news alerts tailored for mobile consumption.
Viusasa’s innovation and impact have been widely recognized across the digital and media industry:
Recognized for exceptional user experience and local content strategy
Celebrated RMS for digital transformation with Viusasa as a flagship product
Ranked among Kenya’s most admired media brands, driven by digital platforms like Viusasa
Viusasa quickly cemented itself as Kenya’s most recognizable local streaming brand:
Millions of downloads in under a year, largely driven by demand for local shows and music
Widespread adoption of micro-subscriptions, especially among youth and rural users
Strong uptake of the revamped brand, increasing relevance and appeal across diverse user segments
Elevated RMS as a digital-first media powerhouse with national reach
Opened up new revenue channels for local creators and musicians
We are a creative technology studio that partners with organizations and brands to design, build, ship and grow digital platforms and experiences.
Big Bold Red Advertising Agency
4th Floor, Indigo Co-work Space
Nairobi, Kenya
+254 722 58 22 06
©2026 – Big Bold Red Advertising Agency. All rights reserved.
