Safaricom set out to evolve its digital offerings beyond connectivity by creating a unified entertainment experience for its users. At the time, content consumption was highly fragmented; users discovered, subscribed to, and managed entertainment services such as Netflix, Spotify, and Mdundo across multiple disconnected platforms.
This fragmentation created friction across the user journey:
Discovery was scattered and inconsistent
Subscription management was unclear and difficult to track
Users lacked visibility into what they were paying for and where
Switching between platforms increased drop-offs and reduced engagement
To design and deliver a unified, mobile-first platform that:
Simplifies discovery of content across multiple streaming and entertainment services
Enables users to compare, manage, and control subscriptions in one place
Reduces friction in subscription activation and management
Aligns with Safaricom’s broader digital ecosystem and user experience standards
Is scalable, extensible, and ready for future content partnerships
Big Bold Red partnered with Safaricom as the lead design and front-end engineering partner for Vyb Streamz. Our role spanned strategy, product design, and execution, with responsibility for translating the vision into a functional, user-centric product.
We designed a centralized discovery experience that aggregated content from multiple platforms into one cohesive interface. Users could explore, search, and compare offerings without needing to jump between apps or services.
Vyb Streamz provided users with a clear overview of active subscriptions, available plans, and access options making it easier to manage entertainment spending and make informed choices.
Cross-platform content comparison
Personalized content feeds, trending stories, video highlights, and news alerts tailored for mobile consumption.
The front-end was built to support future expansion—new content partners, additional subscription models, and deeper integrations—without requiring structural redesign.
The launch of Vyb Streamz delivered measurable value for both users and Safaricom:
Improved user convenience through centralized discovery and subscription management
Reduced friction in navigating and managing multiple content services
Enhanced digital experience aligned with Safaricom’s ecosystem standards
Created a scalable foundation for onboarding additional content partners
Positioned Safaricom as a facilitator of seamless digital entertainment experiences
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