SIDIAN BANK

OUR ROLE : BRAND DEVELOPMENT,PRODUCT DEVELOPMENT AND INTEGRATION

INDUSTRY : FINANCE AND BANKING

YEAR : 2024

ABOUT

The ViuPay app is designed to make digital payments seamless, secure, and convenient for everyone. Built with a focus on user experience, the app allows individuals and businesses to send and receive payments in real-time with just a few taps. Its intuitive interface makes navigation easy, while advanced security features ensure every transaction is protected. Whether you are paying for goods, services, or transferring funds to friends and family, ViuPay offers a smooth, fast, and hassle-free experience. The app also supports transaction tracking, instant notifications, and flexible payment options, making it a powerful tool for anyone looking to manage their finances on the go.

PROBLEM STATEMENT

ViuPay had a vision to revolutionize digital payments across Kenya and beyond. Before they could make waves in the fintech industry, they faced significant hurdles. Their brand identity was undefined, their digital infrastructure was outdated, and their user experience was far from seamless. In a competitive market flooded with fintech solutions, ViuPay struggled to stand out, let alone establish trust with potential users.

SOLUTION

With a keen eye for strategy and design, BBR took on the challenge of transforming ViuPay’s digital and brand presence. They began by crafting a strong, distinctive brand identity,one that not only reflected ViuPay’s commitment to security and convenience but also resonated with businesses and individuals alike. A fresh, modern logo and a cohesive visual identity positioned ViuPay as a bold, innovative force in digital payments.

But a strong brand wasn’t enough. ViuPay needed a digital home that could deliver on its promise of seamless transactions. BBR built a cutting-edge, user-friendly website, integrating real-time payment systems that catered to both tech-savvy users and those new to digital finance. Every touchpoint was optimized to enhance the user journey from onboarding to transaction processing ensuring that making and receiving payments was fast, secure, and effortless.

LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE • LET US COLLABORATE

We embrace agility by adapting swiftly to market shifts, seizing opportunities, and staying ahead of industry changes to drive innovation and success.

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Big Bold Red Advertising Agency

4th Floor, Indigo Co-work Space

Nairobi, Kenya

+254 722 58 22 06

Services

Creative Design

Brand Strategy

Media Buying

Digital Marketing

Product Design

Product Development

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